Arresting, cool, desirable. The three key words of Topman’s upcoming presentation at Bread&Butter by Zalando. Bread and what, you may ask. Let’s do a little throwback to my trip to Berlin in June. Yes, I mean that immemorial and wet pool party that you might remember very well from my snapchat… Now we’re hitting closer to the zero hour and this exciting fashion fair that will take its place 2.-4. September at Arena Berlin representing whats hot NOW.
Back to where we started. From the 30 attending international fashion designers and brands I got a change to be representing effortlessly cool Topman. I also got to wear something from the new collection for this post. Their seasons absolute essential piece is the Souvenir jacket that I’m sporting in the evening sun of Princes Street (how much do I love the name). After a long smart trend of past seasons Topman is shifting towards more street wear and heavily inspired of skate culture. I’m still having my ‘smart moment’ so I styled the jacket with suit trousers and a pair of boots that an older lady at the airport once told me were ‘the boot of the season’. She was wearing the same pair, how awkward.
Soon me and my boots will fly back to Berlin for B&&B with Zalando. I’m really looking forward to what Topman will be serving for us with their showcase. I’ve had a little peak already and I know that we can be expecting to see the new collection followed by an instant ´shoppable´ experience allowing the customer to purchase items from the catwalk immediately after the show. I also heard there will be a party in collaboration with Boiler Room so please seize my credit card after the midnight. Topman also have an exclusive bespoke soundtrack and characterful casting for the show. Very cool clothes, set against very cool music, what’s not to like?
We’ll see you there, right?