“L’Homme Rouge, the red man, is a reminder to live life and do so to the fullest.”
That’s the motto of the newest featured designer, L’Homme Rouge and exactly the way I want to live my life as well. The brand started as a project of four friends from Gothenburg and they’ve gone far from their very first product, a knitted wool hat. This year they won the prestigious Woolmark prize as the first Swedish brand ever. And I dare say this is only the beginning.
I can’t remember how I found the brand at the first place, Instagram most probably. There are so many brands out there but do you know that excitement when you find something really special. That was what I felt when I found L’Homme Rouge. I met some of the boys behind the brand earlier this year in Stockholm and got to see a peek of this Autumn-Winter collection. Varnished jackets, oversized trousers with pops of purple, brown and bright yellow. This is exactly what I want to wear right now.