I have always loved fairy tales. The stories and the idea of escaping the stressful everyday life to this whole different, magical and inspiring world. While I grew up stories of princesses, witches and wizards might have changed to fashion magazines at some point. Nevertheless the intention is still the same, to forget everything else for a second and just to get inspired. That’s why I love to also focus on telling stories here. This time the story is subtle and mysterious, starring featured designer; Ioannes.
The images are shot by my talented boy Lucas, deep inside Epping forest, a beautiful forest in Greater London. We captured Ioannes’ pieces in the last rays of the warm sunlight which was peeking trough the old imposing oak trees.
I also got the change to meet the designer Johannes. It was so great and interesting to get to know the person behind the label and also to hear more about his work, inspirations and collections. The delicate and raw pieces are made for women but the pinch of masculinity allows everyone to wear it. The AW18 collection highlights are chunky wool sweaters, graphic silhouettes and the contrast between heavy materials and light, silky garments. His work reminded me to be a dreamer.
A dreamer who believes in stories.